Is it time for you to move to a bigger home? Well, good news: Baby Boomers are often looking for smaller homes with features to make living more comfortable as they age.
Here are some tips for marketing your listing to Boomer generation buyers.
Baby Boomers all over are downsizing to properties where they can age in place. Often these buyers are well-qualified, meaning they have no problem getting a mortgage or they may not even need one. (An all-cash buyer can truly speed along the closing process!)
So how do you make your listing more appealing to Boomer buyers? Here are some tips for giving your home an edge:
1. Market the low-maintenance aspects of your home. Small yard? No yard? Stain-resistant countertops (like quartz)? The last thing your Boomer buyers want are long weekend to-do lists full of maintenance chores they would rather not hassle with or pay someone else to do. If there’s any way you can make your home easier to maintain, consider doing it as part of your curb appeal tune-up.
2. Lighten it up and brighten it up. It’s a fact of life: The older you get, the more you need brighter lights to see clearly. This might mean adding lighting in places where you seldom think about it, such as cabinets and large drawers.
3. Be accessible, but not clinical. There are subtle ways to make your home more friendly to those with mobility issues. Removing thresholds, adding easy-pull drawers, and upgrading door handles are just a few ways. But whatever you do, don’t make the rooms look like nursing homes. There are tasteful design decisions you can make when embracing universal access.
4. Look for “single-level living.” Is there a way to present your house so the ground floor contains everything the buyers could possibly need to live there? While stairs aren’t necessarily a deal-breaker, consider how often your Boomer buyers will need to use them. If you can pitch the second floor as guest space, and prove they can get along on one floor, don’t miss the opportunity to point this out.
Your home may be perfectly suitable for first-time buyers or small families, but don’t neglect ways to help market your property to other segments like Boomer buyers.
Is your home Boomer-friendly? Get in touch with me, your trusted local real estate professional, by phone at (905)940-3599 or by email at email@example.com today and let’s connect you to well-qualified buyers.